CREATIVE PORTFOLIO
I Build Media Ecosystems That Scale.
CONTENT MARKETING STRATEGIST | SENIOR VIDEO PRODUCER
Trusted by teams across media, tech, and education.
Watch My Reel:
Highlights from 12+ Years of Creative Leadership
About
I run content like a business. I build video and editorial engines that ship on time, hit hard, and drive measurable growth. If you want traffic, conversions, and a brand people talk about, that is my lane.
My career began in narrative film, where I built one of Los Angeles’ most recognized short film studios. We worked with hundreds of actors and filmmakers, earned a reputation for bold storytelling, and built a community that still remembers the brand years later. That experience taught me how to lead teams, manage talent, and deliver exceptional creative without big resources behind me.
That foundation sparked my obsession with marketing. I’ve spent the past several years working with brands and agencies to strengthen their creative output, streamline production, and build content engines that compound over time. I create content that drives traffic and conversions.
I’m an ENFP visionary type with strong people skills and a builder’s mindset. My teams stay loyal because they know why the work matters, how their role fits the mission, and that we’re building something worth remembering.
I understand every layer of modern marketing, with a superhuman level of creative skill. From creative direction and production to SEO, paid media, analytics, and operations, my strength is leading specialists to produce top-tier work that hits both creatively and commercially.
Select Works
1. Fitness Lifestyle Platform
Role: Founder, Creative Director, Growth Strategist
Overview: Built a global fitness-lifestyle media platform from the ground up, scaling it into one of the most watched independent fitness channels online.
Results:
Scaled a YouTube channel from ~30K to 450K subscribers and 60 million+ views in 18 months through viral fitness-lifestyle content.
Built a membership platform and streaming ecosystem with 1,300+ recurring subscribers and 20K+ community members.
Led full-stack development: AWS infrastructure, CRM, payment gateways, analytics, and customer-support systems.
Managed distributed creative and engineering teams; produced 500+ videos and weekly content releases driving consistent MRR.
Takeaway: Demonstrated ability to build a digital media brand from zero infrastructure to a profitable subscription ecosystem with repeatable audience growth.
2. Stride Learning (K12.com)
Role: Senior Creative Director / Producer (via The Big Possible)
Project: Transforming a national ed-tech podcast into a full content engine.
Overview:
Partnered with Stride’s marketing and communications team to modernize What I Want to Know, a weekly education-policy podcast hosted by Kevin P. Chavous. The goal was to evolve the show from a studio-bound production into a scalable, remote-friendly content system that could operate like a brand newsroom.
What I Led:
Designed the new content pipeline and creative direction used to scale production.
Built remote workflows using Riverside, async guest scheduling, and templated outreach systems.
Established brand identity guidelines, thumbnail templates, and motion systems adopted by the internal team.
Supervised our creative director and editing team to deliver hook-first social clips, carousels, and YouTube mini-episodes optimized for discovery.
Built the foundation for a remote-friendly workflow and weekly release cadence.
Results:
3M+ monthly listeners across all platforms.
178+ episodes produced under the new system.
20K+ engaged followers across social.
10–12 repurposed assets per episode, ensuring consistent reach and brand visibility.
20+ internal hours saved per month through streamlined guest booking, editing, and approvals.
Takeaway:
Turned a legacy podcast into a scalable thought-leadership engine for a publicly traded education brand, proof that creative systems can drive growth and sustainability even inside large organizations.
3. VSEAT®
Role: Senior Producer and Creative Director
Overview:
Partnered with the founders at the prototype stage to build the brand, launch their first campaigns, and prepare the company for national visibility on ABC’s Shark Tank. Directed all creative through the Kickstarter launch, the DTC scale-up, and the Shark Tank feature.
Highlights:
Produced the Kickstarter campaign film that helped establish early traction and early revenue.
Led a full rebrand and e-commerce redesign that included product photography, lifestyle shoots, and a modern storefront that matched current DTC standards.
Built a complete suite of ad creatives including FAQ videos, product demonstrations, and lifestyle cuts that powered a stable acquisition engine.
Guided the team’s creative preparation for the Shark Tank appearance, aligning brand identity, messaging, and visual assets for national exposure.
Supported the business as it grew from a simple prototype to a multi seven-figure DTC brand with repeatable and profitable paid campaigns.
Takeaway: Provided the creative leadership and production systems that helped transform a scrappy physical prototype into a polished multi seven figure consumer brand capable of scaling at a national level.
4. Culture Partners / Jessica Kriegel
Role: Senior Producer / Senior Creative Director (via The Big Possible)
Overview: Helped transform a leadership-consulting brand into a polished thought-leadership platform through premium visual storytelling.
Highlights:
Produced Culture Leaders Podcast, booking guests such as IKEA’s CEO and senior execs from Equinox, SHRM, and TopTal.
Managed full social strategy, video production, and creative direction.
Contributed directly to over $250K+ in speaking revenue attributed to campaign reach.
Takeaway: Elevated a B2B consultancy into a global thought-leadership brand through video and narrative precision.
5. Steadily
Role: Senior Creative Director / Producer (via The Big Possible)
Overview: Partnered with Steadily’s marketing team to launch a podcast, modernize their content marketing and establish a repeatable video content system for the property-insurance space.
Highlights:
Built an end-to-end workflow from guest booking through postproduction and social delivery.
Designed brand templates and motion identity for consistent weekly output.
Oversaw creative team and client approvals to ensure compliance-safe storytelling.
Takeaway: Delivered a scalable creative system that turned a regulated industry brand into a steady, credible voice through weekly content.
6. Eric Siu / Marketing school
Role: Senior Producer / Creative Strategist
Overview: Collaborated with Eric Siu across multiple media ventures—podcast, courses, and book campaigns—to expand global reach and brand authority.
Highlights:
Supported Marketing School’s growth to 2M+ monthly downloads with sponsors like DreamHost and Nextiva.
Produced and launched educational courses, masterminds, and digital campaigns generating six-figure sales.
Led creative production for Eric’s Leveling Up book launch and scaled YouTube content to 100K+ subscribers.
Directed livestream and event production for international audiences.
Takeaway: Scaled a personal-brand media ecosystem through disciplined production, storytelling strategy, and cross-platform creative leadership.
7. Eventide
Role: Senior Producer / Content Strategist
Overview: Collaborated with the heritage music-tech brand to evolve its storytelling and refresh the creative direction for the Gear Club podcast.
Highlights:
Produced and edited in-depth interviews with Grammy-winning producers and audio legends.
Directed a visual identity update blending Eventide’s classic legacy with modern production aesthetics.
Unified podcast, social, and marketing content under one cohesive voice.
Takeaway: Strengthened a world-class music brand’s connection with a new generation of creators through sharp editorial and design alignment.
8. WeAudition
Role: Content Strategist / Senior Video Producer
Overview: Guided creative strategy and production for an entertainment-tech platform supporting actors and casting professionals.
Highlights:
Produced a branded podcast and interview series featuring working actors, casting directors, and industry mentors.
Managed guest coordination, production, creative direction, and rollout across social and owned media.
Developed a unified visual system that elevated trust and professional credibility.
Takeaway: Helped a niche tech platform position itself as a respected voice in film and casting through consistent, high-quality storytelling.